Introduction
Welcome to your comprehensive website report. This report breaks down your website into two primary categories: Marketing and Technology.
Please keep in mind, that the highest standards available have been used to score your website.
Marketing
Overall Marketing Score Skip to this sectionTechnology
Overall Technology Score Skip to this sectionOverall
Overall Online Score Combined Marketing & Technology ScoresMarketing
Here you can find information regarding your website’s visibility, traffic, Search Engine Optimization (SEO), potential ROI (Return on Investment) and more.
Website Keywords & Ranking
Optimal Keywords
These terms are ideal search queries — they are used by a high number of searchers and aren’t too competitive to actually obtain high rankings for in a realistic amount of time. Thus, allowing for higher ROI and overall better results during a single marketing campaign term.Current Rankings
Current rankings can be viewed below. “100” either means no data or higher than page ten (result 100). Please keep in mind that search terms are subject to change. Also, results may vary when searching, based off of your current recorded searches. SMM uses software that does not consider Private Results, so the above is a 100% organic showing of your placement on Google.Current Rankings (Graph)
This supplemental graph shows how your terms increase/decrease in rank over time. Lower numbers are better, as it means your terms are closing in on the first page. First page organic results make up for 90% of all website traffic in most industries. Anything after the first page shares a less than 1% Click-Through-Rate (CTR), and thus, often goes unseen.Website Analytics
Analytics Overview
NO DATA
We do not have access to your Analytics at this time…
We do not have access to your Analytics at this time…
Analytics Page Flow
NO DATA
We do not have access to your Analytics at this time…
We do not have access to your Analytics at this time…
Notes
Find notes and suggestive improvements for your site below.- Pros: Current social media and some website content, plus the use of CMS technology like WordPress, is already in place.
- Cons: Decent competition and not being ranked in the top 100 results for any terms.
Overall Marketing Score
Score
Breakdown
- Website (5%)This score represents the effectiveness of your website (i.e. CMS, SSL, RWD, etc.). You can find further explanations of these terms in the following section (Technology).
- Research & Analytics (5%)This score is represented by whether Google Analytics, Webmaster Tools and other similar services where found on your site.
- Design (10%)This score is based on the effectiveness of your design, primarily in terms of converting visitors, compatibility and intuitiveness.
- SEO (20%)This score is indicative of whether Search Engine Optimization has been conducted on your website and to what degree.
- Social Media (20%)This score represents your overall social media presence (content, reviews, number of social media sites, etc.).
- PPC & Advertising (10%)This score assesses your Paid Advertising presence, including: Pay-Per-Click, AdSense, and Press.
- Content Creation (15%)This score considers all of your current content, content you create and could be creating.
- Directories & Reviews (10%)This score checks for your site on directory and review sites, like Angie’s List and Yelp.
- Email Blasts/Newsletters (5%)This score is resultant of your Email and Newsletter presence.
- 4%
- 4%
- 7%
- 5%
- 11%
- 5%
- 5%
- 5%
- 2.5%
Technology
This section includes information on your website’s user-experience (usability), compatibility, load times/site speed, new technologies (NT) and overall effectiveness (cost, simplicity, etc.).UX (User Experience)
Intuitiveness (Usability)
The user flow of your site — how easily does it direct users and what is the level of simplicity for user interaction.- Legible fonts and font sizes
- Subtle animations, graphics, colors, highlights and other similar features to assist users.
- Tools, such as search and navigation options, that provide simplicity.
Functionality (Utility)
The utility (features) of your website, including what’s under the hood.- Responsive Web Design (RWD)
- Content Management System (CMS)
- Automation
Effectiveness (Conversion)
This is where Intuitive Design meets Functionality and forms User Interaction.- Does your website convert users?
- Do its tools work properly?
- Does it strike the right balance of Functionality and Usability?
Responsive Web Design (RWD)
Website Speed
This report was provided by GT MetrixOverall Technology Score
Score
Breakdown
- Readability (12.5%)This score represents if your site’s fonts and their font size can be easily read by most users.
- Graphics & Animations (12.5%)This score defines the effectiveness of graphics and animations on your website.
- Tools (10%)This score represents what type of web standard tools are on your site, such as: sticky navs, back-to-the-top buttons, interactive maps, etc..
- RWD (15%)This score is indicative of the level of responsive design your site has implemented, focusing on Phones, Tablets and Widescreen displays.
- CMS (10%)This score is based on whether or not your site uses a CMS and how effective that CMS is considered verses other solutions.
- Automation (10%)This score assesses the level of automation found on your site.
- Conversion (15%)This score considers how effectively your site converts visitors into customers.
- Speed (15%)This score rates your website’s overall load times.
- 10%
- 7%
- 2%
- 12%
- 9%
- 3%
- 3%
- 11%
Current Software
Website Type: Website CMS – WordPress(Custom)
Content Management Systems offer scalability and robust features for websites of any size or scale.